Gabriele Franziska Götz
// Born in Berlin, currently living in Amsterdam.
// Studied at the Hochschule der Künste Berlin [UdK] visuelle Kommunikation and California Institute of the Arts, Los Angeles.
// 1987 MA in design at the HdK Berlin, 1988 “Meisterschülerin” at the UdK Berlin.
// 1988 – 1990 Work in Amsterdam as a freelance designer, in cooperation with Studio Anthon Beeke, UNA 2 en 3 dimensionaal vormgeving, and Total Design bv.
// Launch 1991 “ambulant design”, one-woman studio, developing projects in close cooperation with international publishers, institutions, gallerys, writers, art historians, artists; responsible for concept development, image editing, typography, design and production. Working and traveling between Hamburg, Berlin, Stuttgart, Zurich, Paris, Amsterdam, Kassel. Several international prizes and shown in international publications.
// 1991 – 2001 Professor for Visual Communication at the Merz Academy in Stuttgart, Germany.
// 2001 – 2007 Associate Professor Visual Communication at the Avans Hogeschool, AKV/St. Joost Academie Breda/DenBosch, NL.
// 2008 – 2020 Professor for Visual Communication at the University Kassel, Kunsthochschule.
// Guest lectures and talks at home and abroad.
dramaturgy of the book
For me, book design begins with studying the content and themes in the work of the artist. Having done this research I select and edit the work in order to communicate the concept of the artist in the best way possible. To visualize my ideas, I design a scenario as a blueprint for the book. The relationship between images and image and text plays a key role in this scenario. The relationship itself is based on the content and visual characteristics of the work. The aim of my design is to open the world of the artist for the public and to create a dialogue between artist and public. My books make art accessible.
Studio ambulant design
“ambulant design” is a one-woman-studio for visual communication and editorial design, run by Gabriele Franziska Götz. With her work, Gabriele Franziska Götz engages herself in the international arts and culture sector. Projects have been realised in close cooperation with her clients, such as publishers, museums, galleries, authors or artists. As the name already suggests, “ambulant design” is a non-stationary (ambulant) practice working at different places in The Netherlands, Germany and abroad.